TikTok is introducing a updated setting that enables them to cut down on the amount of AI-made media appearing in their streams. This move comes as the service announced that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the quickest rising channels on a competing service only show content made by AI. A considerable share of this content is deemed “AI slop”, a label for inferior, bulk-generated content that is frequently absurd or surreal.
“We know from our community that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we intend to give people the power to see more or less of that, depending on their own preferences,” commented a company executive.
AI on the Platform
The service announced that there are now 1.3 billion videos on its network labeled as made with AI. In total, over 100 mn videos are submitted to the platform every day, making AI content a relatively small part of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of AI content they see by opening the “manage topic” setting in the platform and selecting AI-made media. Additional categories that are already be controlled under the filter cover politics, style, beauty, and dance.
Platform Guidelines
The platform’s guidelines require creators to identify “realistic” AI-generated content, and it bans malicious fake videos of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its community policies.
Additionally, the app will now attach an AI-generated tag to content produced via its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This measure is designed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a two million dollar educational fund for professionals and groups to create learning resources about ethical AI use. This initiative will assist charitable organizations focused on educating coding and technology.
Platform Protection
TikTok has supported its content review process, during debate over proposals to make redundant hundreds of safety staff in Britain. The company is planning to cut 439 jobs in its trust and safety division in London, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive explained that people-led review would still have a role, but automated tools can shield workers by filtering out the most harmful content before it has to be seen by people. TikTok reported a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
